Monday, August 2, 2010

Tanning the Furry


Tanning the Furry
Have male clients? Are you nervous about tanning past a hairy leg or arm?
Tanning past the hair is not a problem. The problem comes from tiny micro-droplets of solution sitting on the shafts of hair, eventually transferring to the skin, and creating small freckle like spots all over the skin. The good news is this problem is easily overcome! So expand your client base to men with confidence. Just follow these two easy steps.
Step One: Tan as Normal. Tanning a man is no different than tanning a woman: back, sides, front, face, etc. .
Step Two: Take a clean paper towel and run it slowly down the arms, legs, etc. . . without ever touching the skin. The paper towel will wick away the excess moisture from the hair without damaging the tan on the skin.
Voila! A flawless tan again!

Now, how to get those male clients. . .
I have a few suggestions for reaching this market.
1. Gyms. Go to the source of men that care about their bodies and how they look. Especially for competitions.
2. Go through their wives. Offer specials before Christmas Party Season or Family packages for family portraits. Offer couple specials for on-site tanning. Women like to see their men tanned so use that angle to get in the door!